Platform’s user base has grown by 30% year on year since 2022 – but its boss fears alienating longstanding members

Ethical non-monogamy, switch, edging: you might expect these terms to be old hat for people on a non-traditional dating app – but increasingly they’re not.

Feeld, which describes itself as being for “the curious”, is being colonised by so-called “vanilla tourists” – people who are using the app for more conventional dating.