Jack Watkin, who featured in Rich Kids of Instagram, lured people to invest large sums on designer bags that failed to materialise

A fraudster who described himself as the “Kardashian of Cheshire” persuaded people to invest thousands of pounds in luxury handbags that failed to materialise by flaunting his luxury lifestyle on social media.

Jack Watkin, 26, of Alderley Edge, had gone on trial at Chester crown court on Monday, but on Tuesday – the second day of the trial – he changed his plea to guilty.